About this project
Campaign created as a proposal to promote Guaraná Carioca, a refreshing, energizing drink that has everything in common with Rio de Janeiro.
The product is unknown to the large public, so we decided to take the product to the people through a traveling van that would make stops at strategic points of the Zona Norte, Zona Oeste, Zona Sul, and Baixada Fluminense.
A tent-shaped structure would be set up at these points, where the product would be exposed for public tasting and summer-themed activities would be performed by animators.
