Handmade just for you.
Challenge
Create a brand identity that showed the personality of the owner, Juliana. She wanted a brand that carried her essence, that shared her love for the practical, the challenging part of creating something new from scratch or from a preexisting object, her charisma, and beliefs in the mystical part of life. Also, the logo needed to be simple enough to be embroidered if wanted.
Solution
We opted to use her own image as a base for the shape of the new symbol, with stars and the moon to make the mystic connection of the name and the meaning behind it. The badge shape allows for easy applications, through embroidery or even cloth stamping.
Personal Practical Charismatic Mystic
